How to enter the market like a pro

The product is done (or at least you have a MVP), you know that your potential customers need it and now – you just have to sell it to them. Easy, right? So why do many startups fail at this very moment? What is the right strategy to get your product on the market and succeed?


Founding Partner of GrowthX, Max Menke, will lead you through an interactive workshop building on work you have already done around customer discovery and product-market fit. This workshop introduces everything you need to go to market, engage with your customers and win revenue. Products and markets may be unique, but the path to product-market fit is not. Stop improvising your go-to-market efforts, and start growing revenue with intent.

Highlights of the session include how to

  • Stop selling and start seeking fit.
  • Focus entirely on your Mr. or Ms. Right Now.
  • Avoid the scale trap.
  • Maximize your sales productivity by finding prospects through smart targeting and disqualifying poor prospects quickly.
  • The distinct and measurable reasons why people buy.
  • The workshop will finish off with a Q&A session.

Who is this event for?


This workshop is for those, who know that there is a need for their product on the market, know that they are able to deliver it and now are looking for the right way to enter the market anywhere in the world. We will also specifically discuss the challenges that European entrepreneurs face while entering US and the specifics of this market. 

How will the event take place?


The event will be in English and be an online webinar (the link will be sent to your e-mail a few days before the event).
 

Our guest

Max Menke



Max Menke is a Founding Partner at GrowthX. Max has extensive experience developing and executing data-driven, scalable and repeatable go-to-market strategies at the early product-stage across various industries and products. Max’s expertise is centered on building systems, tools, processes and market messaging for teams to accelerate the path to product market fit and exponentially grow revenue.

Before joining GrowthX as a Founding Partner, Max built the sales technology stack and lead generation playbook for multiple early stage companies. His experience identifying ideal prospects and constructing sophisticated, multi-step customer acquisition campaigns resulted in a 3-5X increase in lead generation and overall pipeline development, putting all companies he has worked with on a path to predictable revenue. Max spent several years in China where he was managing director and the only foreign employee of a successful education startup that went from 15 employees to over 200 in 18 months.
 
Basic information
Date, time
28. 2. 202317:30 - 19:00
Venue
Price
Free
Contact person
Hana Šudáková
Startup konzultantka
Hana Šudáková
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