Sharing experience: Cybersecurity Unicorns of Europe: Strategies for Global Domination
What will we cover?
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The ESET Journey – an inspirational look at how ESET grew from a small team in Bratislava into a global cybersecurity leader.
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Strategies for Global Success – what playbooks other successful European cybersecurity vendors have followed to win international markets.
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Indirect Sales & Channel Strategy – why indirect channels are vital in security, how to build a partner program, and why companies so often “hit a wall” when trying to scale through partners.
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Analyst Relations (Gartner, Forrester, IDC) – how these analysts shape customer buying decisions, and how CEE founders can bridge the knowledge gap and start engaging with them the right way.
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Strategy, Focus & Execution – how to move from startup chaos to a structured scale-up, using frameworks like the Balanced Scorecard to align the whole company around one strategy.
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Sharing experience with other participants
Who is this workshop for?
Founders and leadership teams of B2B cybersecurity and tech companies who are ready to scale beyond their home market — especially those building or rethinking their partner/channel strategy or looking to engage analysts for the first time.
What will you take away?
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clear picture of how successful European cybersecurity vendors approached global expansion.
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Practical guidance on building and scaling a partner program without hitting the usual wall.
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A starting point for engaging with analysts like Gartner, Forrester, and IDC.
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A simple framework for aligning strategy and execution across a growing organization.
Registration
Register using the “I’m interested” button. The event is offered primarily to JICplus clients, and participation is subject to prior confirmation.
Our guest
Ignacio Sbampato is a global cybersecurity executive and advisor with BridgerWise, where he helps B2B tech and security companies scale internationally. He worked at ESET for 19 years, where he was the Chief Business Officer untill 2023. Since then, he has worked with Whalebone, Nymiz, Xopero, Zynap, Zepo, VirtualMetric, Labyrinth, and BforeAI, bringing hands-on experience in international expansion, channel strategy, and analyst relations.
LinkedIn: Ignacio Sbampato | LinkedIn
Supported by
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The services of Enterprise Europe Network Czechia (EENCZ), implemented under Project No. 101213975, are co-funded by the European Union through the Single Market Programme and by the Ministry of Industry and Trade of the Czech Republic. The views expressed are solely those of the authors and do not necessarily reflect the official positions of the European Union or EISMEA. Neither the European Union nor the granting authority (EISMEA) can be held responsible for them.