JICplus

Sharing experience: Cybersecurity Unicorns of Europe: Strategies for Global Domination

Building a great product is only half the battle — the real challenge is turning it into a global category leader. How do you scale sales through partners when 90%+ of the security market runs on indirect channels? How do you get on the radar of Gartner, Forrester, and IDC? This workshop brings answers from someone who helped build one of Europe’s biggest cybersecurity success stories.

What will we cover?

The successful ESET journey — we'll tell you how the company grew from a small startup in Bratislava into a global cybersecurity leader. You'll get useful tips on best practices to help you succeed in global markets, build an affiliate program, or effectively manage indirect distribution channels. You’ll also learn how to establish partnerships with leading analytics firms and how to transition from startup chaos to structured growth.

You'll also have the opportunity to discuss and share experiences with other participants.

Who is this workshop for?

We've created this workshop for founders and leadership teams of B2B cybersecurity and tech companies who are ready to scale beyond their home market — especially those building or rethinking their partner/channel strategy or looking to engage analysts for the first time.

Program

1 A clear picture of how European cybersecurity vendors approached global expansion.

2 Practical guidance on building and scaling a partner program without hitting the usual wall.

3 Astarting point for engaging with analysts like Gartner, Forrester, and IDC.

4 A simple framework for aligning strategy and execution across a growing organization.

Registration

Register using the “I’m interested” button. The event is offered primarily to JICplus clients, and participation is subject to prior confirmation.

Our guest

Ignacio Sbampato – a global cybersecurity executive and advisor with BridgerWise, where he helps B2B tech and security companies scale internationally. He worked at ESET for 19 years, where he was the Chief Business Officer until 2023. He has also worked with companies such as Whalebone, Nymiz, Zynap, and VirtualMetric, bringing hands-on experience in international expansion, channel strategy, and analyst relations.

Program podporují

Služby Enterprise Europe Network Czechia (EENCZ), realizované v rámci projektu č. 101213975, jsou spolufinancovány Evropskou unií prostřednictvím programu Single Market Programme a Ministerstvem průmyslu a obchodu ČR. Vyjádřené názory jsou pouze názory autorů a nemusí nutně odrážet oficiální stanoviska Evropské unie nebo EISMEA. Evropská unie ani poskytovatel grantu (EISMEA) za ně nenesou odpovědnost.

Základní informace

Datum, čas

22. 9. 2026 09.00–12.00

Místo konání

JIC INMEC, Purkyňova 127, 612 00 Brno-Medlánky

Cena

Zdarma

Kontaktní osoba

Lucie Kanioková

kaniokova%at%jic.cz

+420 725 558 145

JIC

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