Abdullah Lababidi is an engineer from Jordan, who, in 2012, decided to solve the problem of getting up in the morning. Together with his team, he created the Dancing Pillow – a beeping, flashing, vibrating pillow which can force anybody out of bed.
This slightly crazy pillow quickly became a hit and its creators appeared as guests at the JIC STARCUBE Show 2012 event. There, they received a lot of feedback and realised that the technology could help a much broader group of people.
From a joke to improving the standard of living for the deaf
The combination of vibration and light can not only alert you to the fact that it’s time to get up, but also warn you of a fire alarm or even an approaching ambulance. Such warnings are especially appreciated by people who have impaired hearing. The team therefore came up with a new product – a mobile application and smart bracelet which alert the wearer to surrounding sounds.
A year after guesting at the JIC STARCUBE Show they appeared again on JIC soil – this time as participants in the JIC STARCUBE accelerator. After 3 months of development the Braci bracelet was presented at the JIC STARCUBE Show 2013 where it was awarded with 3rd place. The technology was then offered to the Czech Hearing Impaired Association for testing.
The application gives an image of the sound
The Braci project was successful at the Startup Sauna in Helsinki and gained an injection of funds totalling 40 thousand Euros. Today, the application recognises thousands of sounds from the surrounding environment.
Accompanied by vibrations and flashing, the sound is then displayed in the form of an icon on a smart phone or watch. In addition it is possible to record your own sounds, such as the doorbell or a crying child.
The application is currently in the phase of beta testing and has been reported on by the British newspaper, The Guardian.