Meet the JIC STARCUBE teams: Skate Trace

  • How would you explain your project to your grandmother?

A: My grandma always watched us playing the computer game Tony Hawk Skater Pro. So what I would tell her to do is to imagine that we do the same as in the game but we are making it reality. We are creating a little device that you attach to the skateboard, connect it with your smartphone and it scores your skateboard tricks.

M: Skate Trace is a platform that enables skaters to develop their skills faster and track their own progress.

  • How is your project changing the world?

A: Skateboarding is undergoing a transformation. Transformation from punk’s matter to a sport. With our project, we can support the change. Further, since we all know how Pokémon GO got the youth outside, I hope that we will get them out as well and they will start to skate more.

M: Skate Trace will not change the world, it will change only the skaters’ community. It enables them to compare worldwide their results. Up until now the only way to do it was to record a video and post it on YouTube. With our product, they will know how was the skateboard moving, how high it went and how far they jumped.

  • What about your project are you the most proud on?

A: We just started to work on the project. Therefore, it is difficult to say. I really like the idea and how we came up with it. Currently, I am developing the application for smartphones. So I am proud of it as well.

M: I am proud of making the life of skateboarders easier. Our project has its purpose and it might help new learners with motivation and frustration as it easily evaluates them and they know what to work on.

  • Where (how) did you come up with your startup idea?

A: Honza and me were offered to develop an app to one company. As we were thinking about it, it came to our minds that we could establish a business focused on applications development. However, Honza wanted to work on hardware as well.

While enjoying beer, we have brainstormed and at one point he mentioned skateboarding. It sounded really interesting. We elaborated on it more and now we are here.  

M: Since the childhood, we loved Tony Hawk videogame. We wanted to make it real and help people to learn how to skate.

  • What did you have to give up for your project?

A: My free time and sleep. I spend almost all of my free time programming or travelling from one side of the city to another, since I work on the other end of Brno than where JIC is.

M: Mainly my free time and also job which I had to give up. But I do not regret. STARCUBE is a great opportunity for us. Even though, the project might not succeed, we are learning a lot while we are here.

  • If you would have become a large company with millions in profit, how would your headquarter look like and what benefits would you offer to your employees?

  A: We will have a skate park for sure. It will be allowed to skate on the corridors and everything will be adjusted to be very “skate-friendly”.

M: We will have a huge skate park on the roof, which will be accessible to all the employees.

  • What are you going to do with the money after you sell your project for billion dollars?

A: I will start another project.

M: I do not want to sell it. It is not our primary goal. We want to lead it and create a community up till the point when it will be sustainably living by itself.

  • Why is it cool to do business in Brno?

A: Brno is not as big as Prague is. It is not as anonymous. If we achieve something, it will not be only a drop in the ocean.

M: Because Brno is cool! It is a technological centre of the Czech Republic and it is simply cool.


Adam Leitgeb and Adam Horák came to JIC STARCUBE to work at SkateTrace (Czech Republic). It is a smart device for skateboarders that allows them to track what tricks they have performed on their board. Progress becomes now clearly visible. Users can also use it for bragging to friends and challenging others who have also fitted the device.