Meet the JIC STARCUBE teams: Free Wifi

  • How would you explain your project to your grandmother?

Grandma, you know when you go to shopping center and receive a message exactly with an offer you like it? This is what we are doing, help marketing managers send messages their customers will love . This is something she would understand.

  • How is your project changing the world?

That is way too big statement. We are not changing the world. We are not any green energy or Uber. But we are changing the world of marketing managers from the retail industry. That is the world we will have the biggest impact on.

  • What about your project are you the most proud on?

The biggest achievement we have accomplished with this project is the interaction we have with the user. We focus the most on that part of the project because we want the people who connects to Wi-Fi to have the simplest interaction with the system not something containing hundreds of steps. Maybe in the future, we will be able to make it one-click log-in.

  • Where (how) did you come up with your startup idea?

It started with a guy named Andre. He has now a big pub but it used to be only a small restaurant. He always said that everyone on the market collect bad data because they do not validate the information and there is no affordable solution on the market. There are some large players, but you need to pay hundreds and hundreds of Euro for it. That’s how it started and we decided to transform it from a custom project to a scalable business.

  • What did you have to give up for your project?

Time with my sons and wife. That is the thing I regret the most that I do not have enough time to spend with my family.

  • If you would have become a large company with millions in profit, how would your headquarter look like and what benefits would you offer to your employees?

One of my college professors said one thing that I still want to put in practice. The ideal world inside the company would be that each individual to see themselves as a company inside a larger structure or like a wheel inside a big system; if one of the wheels doesn’t rotate than entire system is blocked Each one of them should think and behave as a company.

In terms of design, I like to keep things simple, functional and fun. Regarding the benefits, I know that flexibility is the crucial thing to have a good relations with your employees. It is same with my other company. We are flexible with no bossy attitude. We have employees with kids and I understand how it works with them. Simply I am just being human with my employees.

I do not see employees as an employees, I see employees as a colleagues. Therefore, most of my employees see me as a friend not as a boss.

  • What are you going to do with the money after you sell your project for billion dollars?

Start a new one. I am an entrepreneur. What do you expect from me?

  • Why is it cool to do business in Brno?

I am from Romania and I do not like to say this but the Czech  startups have a certain advantage based on the geographic and economic position in the European climate. Even having a company with a brilliant idea in Romania will not be so shinny as having company with an average idea in the Czech Republic. In Brno, there are located some very nice companies in terms of internet technology. That is why it is better to have a startup here.

However, I am not ashamed to be from Romania and I am not planning to quit my business there. If the situation will impose it I would open a branch here.


Laurentiu Stefan Cenusa from Romania runs project Free WiFi that helps companies build a database of clients connected to public Wi-Fi. The gathered data allows companies to make sense of their behavior and target them with advertising campaigns based on client demographics, localization and behavior.